Stake is shifting its international growth strategy more firmly towards regulated jurisdictions, with Latin America emerging as a central region, according to an interview with CMO Akhil Sarin and director Jarrod Febbraio. The operator has entered Mexico and Argentina's Province of Buenos Aires during 2026 and says it now has a presence in five regulated LatAm markets.
Global brand, local execution
Febbraio said market entry decisions consider regulation, digital adoption, payments infrastructure, sporting culture and the potential to build a sustainable local position. Stake intends to keep its product, technology and brand identity consistent while adapting teams, partnerships and marketing execution to each jurisdiction.
Sarin described entertainment, creators and sponsorships as important acquisition channels, but said campaigns are assessed against commercial measures including efficiency and CPM rather than views alone. The comments offer a useful indication of how a major global operator is balancing brand-led marketing with local advertising restrictions as it pursues regulated expansion.