SlotCatalog managing partner Mickey Winitsky told iGaming Business that the company wants to make affiliate placement deals easier to compare by improving visibility into inventory, sales funnels and delivery. Its Marketplace, initially developed for affiliate managers and operator partners, has been opened to third-party affiliates.
Marketplace expansion
The platform has more than 250 operators and works with 50 vetted VIP operator partners, according to the interview. SlotCatalog plans to add game suppliers, platform providers and other industry participants over the next 12 to 18 months. It is also considering additional promotional inventory, including email campaigns and Telegram sponsorships, as well as tools connecting streamers with offers and allowing affiliates to add free-game demos to their sites.
Why transparency matters
Operators often see performance inside their own casinos, while suppliers see partner-reported results; neither view necessarily explains whether a game’s visibility reflects player demand or lobby placement. For affiliates, more consistent placement data could improve commercial comparisons and reporting. The expansion plans remain company intentions rather than a confirmed delivery schedule.