All-in Global CEO Barb Tasci has warned affiliate marketers that traditional acquisition playbooks may lose effectiveness as younger audiences change how they discover and trust online content.
Ahead of an appearance at iGB Affiliate Barcelona, Tasci highlighted the growing role of short-form video, creators and online communities.Adaptation rather than abandonment
Tasci argued that affiliates should protect established revenue channels while testing new formats and audience strategies. The shift does not necessarily mean abandoning SEO or comparison content, but it does require experimentation with discovery models that reflect changing consumer behaviour.
For affiliate businesses, the challenge is to diversify traffic sources without weakening conversion performance. The comments underline why content distribution, creator partnerships and community-led formats are becoming more relevant to long-term affiliate strategy.