Pragmatic Play has expanded its partnership with Rank Group by supplying a range of Smart Studio-powered live casino tables. The rollout includes Blackjack, Roulette, Auto Roulette and Auto Speed Roulette.
Customisable live casino presentation
Smart Studio uses green-screen technology to adapt the visual environment around live dealer games. Operators can use the format to incorporate brand elements, highlight promotions or create a setting tailored to a particular casino product.
The deployment follows earlier collaboration between the companies, including the exclusive launch of Mecca Big Bass Double Dab for Rank’s Mecca Bingo brand. Pragmatic Play said the new tables add flexibility to Rank’s live casino offering, while Rank highlighted the ability to customise the player-facing experience.
Commercial relevance
Operator-specific live casino environments can help brands differentiate products in a crowded market. For affiliates, the development is a product and partnership update rather than a confirmed change in acquisition performance, but it may be relevant when reviewing the live casino proposition of Rank’s brands.