Performance marketing company Clever Advertising has acquired the full ownership of Pickswise, a US sports betting picks and analysis brand, from Spotlight Sports Group. The transaction was completed in early November 2026, with financial terms undisclosed.
An owned media asset
Pickswise launched in 2019 and covers major US sports including the NFL, NBA, MLB, NHL, college football and basketball, soccer and UFC. Its content includes betting picks, analysis and odds comparisons across sportsbooks. The brand attracts approximately 1.4 million visits per month and also reaches users through mobile apps, newsletters and social media channels.
Clever Advertising had worked with Pickswise since 2025, supporting its content strategy, app relaunch, website and social growth. The acquisition gives the marketing firm an owned audience alongside its existing paid media, search and influencer services for operators.
Why this deal matters
The transaction illustrates the strategic value of combining performance marketing capabilities with owned affiliate media. For the affiliate sector, it is another example of a marketing business moving beyond campaign execution to control audience, content distribution and recurring traffic assets.