Estonia-based startup Verifluence won the SiGMA Startup Pitch competition at SiGMA World Rome on 4 November. The company is developing a marketplace intended to organise commercial partnerships between cryptocurrency casinos and content creators, with a focus on structuring agreements and payments.
Co-founder and CEO Martin Varrand said the platform had registered 575 streamers during its first two and a half months of operation. Six startups presented at the final, with projects spanning iGaming technology, AI, business management and creator partnerships.
Creator acquisition and payment infrastructure
The concept sits at the intersection of influencer marketing and affiliate acquisition, where operators and creators need clear commercial terms, tracking and reliable settlement. The pitch competition recognition may help the startup build industry contacts, but it does not establish the regulatory status of the casinos or creators using the platform.
For affiliate managers, the development is another sign that creator partnerships are becoming a distinct commercial channel. Any operator considering such arrangements still needs to apply market-specific advertising, licensing and responsible-marketing controls.