The UK has launched an independent review of the Gambling Act 2005 through a newly established Gambling Policy Commission (GPC). The commission is inviting evidence from consumers, researchers, operators, regulators and policymakers, with a final report expected in 2028. The call for evidence closes on 12 February 2027.
The review will assess whether the existing framework can address prediction markets, artificial intelligence, cryptocurrencies and gambling-like features in digital products. It will also examine the impact of recent reforms, gambling duties, the statutory levy, illegal gambling and the relationship between betting operators and sports, including British horseracing.
Why this matters to the industry
This is an evidence-gathering exercise, not an immediate change to licence conditions or advertising rules. However, its scope could shape the next phase of UK gambling policy and affect operators’ tax exposure, product classification, marketing and compliance obligations. Affiliates should distinguish the commission’s questions from any future government proposals or legislation.
