AffNova
Back to news
top news

Allwyn UK Restructures National Lottery Leadership Team

Allwyn UK is removing three senior executive roles and creating new marketing and digital leadership positions. The revised structure is scheduled to take effect on December 1.

November 11, 2026 2 min read

Allwyn UK is restructuring its executive team overseeing the National Lottery, with three senior executives set to leave and new leadership roles planned. Chief Technology Officer Mark Smith, Digital Managing Director Richard Dawkins and Chief Strategy and Transformation Officer Sarah Venning are departing as part of the changes.

Interim CEO Phil Walker will take on additional responsibilities. Alastair Ruxton will move from Chief Impact Officer to director of social impact, while the company plans to appoint a chief marketing officer and a chief digital officer. Former PayPal marketing chief Stephen Taylor is expected to take the marketing role on an interim basis.

Implementation date

The new structure is due to take effect on December 1, 2026, with further appointments expected in the coming weeks. The changes indicate a stronger focus on sales growth, digital performance and contributions to good causes under the National Lottery licence.

top newsAllwyn UKNational Lotteryleadershipdigital strategyappointments