TikTok has restated its prohibition on gambling-related products and services on TikTok Shop. The policy covers betting, lotteries, raffles, roulette, slot machines and other gambling-related offerings, regardless of whether the activity is legal in the viewer’s jurisdiction.
The restrictions apply to seller listings, videos and livestreams, including content that does not directly invite viewers to participate. TikTok also prohibits gambling-like shopping formats built around random outcomes, such as paid lucky spins, scratch cards, mystery prizes and blind grabs.
Marketing implications
For gambling brands, affiliates and creators, the policy reinforces the need to distinguish between platform-specific commerce rules and the legal status of gambling advertising in a market. Content that avoids a direct wager may still breach TikTok Shop rules if it sells a chance-based outcome. The report concerns TikTok Shop policy and should not be treated as a complete summary of every TikTok advertising policy.