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Sunbet Italia goes live with Fast Track CRM and AI agents

Italian sports betting and gaming operator Sunbet Italia has adopted Fast Track CRM to manage customer relationship management and player engagement activities from a single, integrated platform. The deployment covers the operator’s sports betting, casino, poker and bingo products and includes the

October 22, 2026 2 min read
Italian sports betting and gaming operator Sunbet Italia has adopted Fast Track CRM to manage customer relationship management and player engagement activities from a single, integrated platform. The deployment covers the operator’s sports betting, casino, poker and bingo products and includes the use of Fast Track AI. Betpremium S.r.l. operates Sunbet, which belongs to Gruppo Sun Bet. Under its...
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