Operators can take its managed horse and greyhound racing product, delivered with Racing1, through an API or a ready-made iFrame racebook
Pythia Sports, which supplies managed trading, pricing, and risk management for horse and greyhound racing, has joined the NYCE Product Marketplace, giving operators another route to its managed racing product.
NYCE International is a London-listed B2B gaming marketplace and advisory firm connecting operators with specialist suppliers.
Alongside the listing, NYCE supports its marketplace partners with warm introductions to operators, pitch and positioning support, and regional representation, helping suppliers like Pythia build long-term commercial relationships in new markets. Pythia’s managed racing product, delivered with Racing1 Markets, combines official race information, odds, risk controls, live streaming and associated media rights through one integration and commercial arrangement. Operators can choose an API to build their own racing front end or an iFrame for a ready-made racebook. Both routes include a back office for configuration and live bet monitoring.
Racing coverage and associated media rights are subject to rights holder permissions and market availability. The product is built for international operators of all sizes, whether they are adding racing to their sportsbook for the first time, improving their current offering, or looking for a single provider to manage it end to end.
Stephen Davison, Head of Commercial Operations at Pythia Sports, said: “Every operator comes to racing from a different place. Some have their own front end and want an API, while others want a racebook that’s ready to go. Either way, they get one arrangement for the data, pricing, streaming and rights, and a trading team that knows racing. NYCE gives us a direct line to the operators weighing up those choices. We are looking forward to starting our partnership.”
Alex Crockford, Chief Commercial Officer at NYCE International, said: “When operators ask us about racing, the first questions are usually about trading. Who prices it, who manages the risk and how it plugs into their sportsbook. Pythia answers all three with a managed product and a team behind it, which makes it an easy conversation to have.”
Operators can offer win, each-way and place bets, forecasts and tricasts. There’s a bet builder too. The racecards include form, silks, and editorial race comments, and Pythia’s trading and operations team are there around the clock to help with the racebook.