SOFTSWISS has won the Game Changer Marketing Excellence category at the 2026 SiGMA World Awards. The company said the award recognised its marketing campaigns and its effort to position itself as a strategic technology partner for operators in regulated markets.
Campaign performance reported by the company
SOFTSWISS said its Ready. Set. Grow! positioning campaign was followed by a 49% increase in clicks on branded search terms in July and 113% growth in marketing-sourced signed contracts over the last year. Its #SOFTSWISSHasMore campaign promoted the wider product ecosystem beyond the company’s core platform and was activated at NEXT Summit Valletta.
Marketing and product connection
The company has also introduced a Back Office AI Workflow designed to let casino operators prepare marketing campaigns through natural-language prompts. The award is a recognition event, while the performance figures are company-reported. For B2B marketers, the case illustrates how positioning, search demand, event activation and product proof can be linked in a measurable campaign.