SOFTSWISS has introduced Back Office AI Workflow for its Casino Platform, enabling staff to prepare selected operational tasks through natural-language instructions. Supported functions include building player segments, configuring tournaments and lotteries, changing eligible bonus settings, managing game-lobby configurations, preparing CMS pages and retrieving permitted player information.
The tool works within existing platform permissions. It can assemble a tournament and its supporting content, but a staff member must still activate the tournament; publication of a new CMS page also remains a manual decision. The company has not disclosed measured time savings or adoption figures.
Why it matters
The release points to a shift from standalone AI assistance towards AI embedded in casino operations. Operators may benefit from faster campaign preparation, while affiliate teams could see shorter turnaround times for promotions and landing-page updates. Those benefits remain potential rather than measured outcomes. SOFTSWISS first announced the feature on its website.