At a SiGMA Rome panel, Denmark’s gambling regulator chief Anders Dorph questioned the continued use of a 93% channelisation figure for the country. H2 Gambling Capital’s estimate fell to 78% after it began including crypto casinos and affiliate traffic, while the regulator’s own web-traffic measure put the figure at 82%.
Enforcement beyond operators
Dorph argued that illegal operators also depend on social platforms for visibility and payment firms for access to customers’ money. He said national regulators can remove individual advertisements, but that platform-level controls and cooperation between payment service providers and authorities across Europe are needed to operate at scale. EGBA Director General Maarten Haijer also discussed the role of large technology companies in tackling illegal gambling.
Affiliate and acquisition implications
The discussion points to greater scrutiny of traffic sources, advertising distribution and payment flows. Affiliates should be prepared for stronger due diligence and platform enforcement, particularly where promotions reach jurisdictions in which the advertised operator lacks a local licence. The channelisation figures are estimates using different methods, not directly interchangeable measurements.