Online gambling participation among Montreal adults reached 13.3% in 2025, compared with 4.4% in 2018, according to a report by Montreal’s Regional Public Health Department and Concordia University’s Research Chair on Gambling Studies. The research drew on data from 8,500 adults surveyed in 2025 and 2026.
Among online gamblers, 38% used only platforms outside Quebec’s regulated system and 16% used both those platforms and Loto-Québec services. The remaining 46% used Loto-Québec exclusively. The report also found that 73% of adults surveyed supported a ban on online gambling advertising.
How to read the figures
The 54% figure measures player participation, not the share of wagers or revenue going to unregulated sites. It nevertheless points to a channelisation challenge for the provincial market and a difficult policy environment for marketing and acquisition. The research does not establish whether advertising restrictions would change where people choose to gamble.