Kambi Group and Allwyn have agreed a partnership under which Kambi will provide Allwyn with a perpetual global licence to its sportsbook source code, alongside development and deployment support. Kambi will also continue to supply AI-powered trading and risk-management services under a long-term agreement.
Kambi expects the agreements to contribute approximately €45 million to €50 million to its operating profit between 2027 and 2031, with around 40% expected to be recognised in 2027. A dedicated team will be built and trained by Kambi before transferring to Allwyn after implementation, giving the operator greater in-house control over platform development.
Strategic impact
For Allwyn, the move is intended to unify sportsbook technology across brands and markets and create more flexibility for product differentiation. For Kambi, it monetises its technology through licensing while retaining a trading-services relationship. The transaction is a significant example of a large operator bringing core sportsbook technology in-house rather than relying solely on a turnkey platform.