Stake's affiliate program went from zero to top-three globally in under five years. We spoke with their Head of Affiliates about how they built it, what they look for in partners, and why lifetime cookies are central to their strategy.
On lifetime cookies
"It was a deliberate decision from day one. When you pay lifetime RevShare with a lifetime cookie, you're telling the affiliate that you're confident in your retention. If we couldn't retain players, that policy would bankrupt us. The fact that it works tells you something about our product."
On crypto-first positioning
"Crypto wasn't a marketing gimmick for us — it's genuinely how our players want to transact. The instant withdrawal experience on-chain is something fiat operators simply can't replicate. Affiliates who understood that early built real competitive moats in the space."
On affiliate selection
"We're selective. We'd rather have 500 high-quality partners than 5,000 average ones. We look at content quality first, audience alignment second, and traffic volume third. A well-targeted crypto community with 10,000 followers is worth more to us than a generic casino comparison site with 500,000 monthly visitors."
What Stake offers top partners
- Lifetime RevShare up to 40%
- Lifetime cookie attribution
- No negative carryover
- Crypto-only payouts (BTC, ETH, LTC, USDT)
- Real-time reporting dashboard
- Dedicated manager for partners over 50 FTDs/month
The road ahead
"We're watching Brazil and India very closely. Both markets have massive crypto adoption and underserved gambling demand. When the regulatory picture clears — and it will — we want to be positioned with the right affiliate partners already in place. If you have strong organic traffic in either market, reach out."