Honoré Gaming partners with TAP to expand affiliate capabilities

Honoré Gaming has partnered with The Affiliate Platform (TAP) in an agreement that will see TAP’s affiliate management software integrated across the Honoré Gaming operator network in French-speaking Africa and Latin America.

Operators using the platform can now run their affiliate programmes through TAP without leaving their existing setup, with support from Honoré Gaming’s in-house Marketing & Affiliation team. TAP was built for iGaming and is used by more than 100 companies. Every day it handles around 35.5 million clicks and 1.4 million registrations, across a network of more than 2.1 million affiliates.

With TAP, operators can set up CPA, RevShare or hybrid deals with qualification rules, so commission is only paid on players who deposit and play. Live tracking by affiliate and campaign means budget can shift quickly to the partners sending the best players, and multi-level affiliation and Refer-a-Friend tools let operators recruit through local influencers and media, and through their own players.

TAP is a sister product to Smartico, whose CRM and gamification tools were added to the Honoré Gaming platform in May. Players brought in by affiliates now go straight into the loyalty and retention journeys operators already run.

Valentin Raigue, Chief Product Officer at Honoré Gaming, said: “Our partnership with TAP strengthens the affiliate marketing capabilities we offer our operator partners, combining proven technology, seamless CRM integration and dedicated support. We take on the workload, helping operators reduce costs, attract higher-value players and ultimately grow their revenue.”

Yuval Mechoullam, Chief Business Development Officer at The Affiliate Platform, added: “Honoré Gaming gives TAP immediate reach into markets where affiliate marketing has plenty of room to grow. Its operators already use Smartico to keep players engaged, so the players our affiliates bring in land in loyalty journeys that are already working.”