Google’s personalised-advertising rules for gambling changed on 30 October, according to a 4 November report by Yogonet. Eligible gambling advertisers can use predefined Google audiences on YouTube in the United States, United Kingdom and Canada. The supported audience options include interests, demographics and location, while the available audiences are designed to exclude sensitive user signals.
What remains restricted
Advertiser-curated audiences remain prohibited for gambling, including targeting based on an operator’s own customer lists. Google also restricts targeting based on health information related to gambling and does not allow personalised advertising to users under 18. The update does not itself qualify an advertiser to run gambling campaigns; certification, local licensing and geographic eligibility requirements still apply.
Prediction markets have separate limits
Prediction-market advertising is subject to a separate Google policy. The eligible US locations reported by Yogonet exclude Connecticut, Michigan, Nevada, New York and Ohio, while the UK and Canada are not included. Affiliates and agencies should review account-level eligibility and audience settings before changing campaign plans.