Boyd Gaming has entered an exclusive strategic affiliation with Sonesta International Hotels that will bring 19 Boyd casino resorts onto Sonesta’s distribution platform. The Boyd Collection is scheduled to launch on Sonesta.com in January and will include more than 9,700 hotel rooms and 600,000 square feet of meeting and event space.
Distribution and loyalty
Nine participating resorts are in Southern Nevada. The arrangement gives Boyd access to Sonesta’s international distribution network and Sonesta Travel Pass loyalty programme, while Sonesta customers gain another route to book Boyd properties. The companies also plan to explore links between Sonesta Travel Pass and Boyd Rewards.
Business implications
The deal is a hospitality distribution partnership rather than a gambling licence or online betting agreement. It may widen customer reach and cross-property marketing opportunities for Boyd, while demonstrating how casino groups use hotel channels and loyalty ecosystems to support visitation.