Argentina’s online gambling advertising bill has come under renewed pressure as the Catholic Church and opposition lawmakers seek Senate action before ordinary parliamentary sessions end on 30 November. The Episcopal Commission for Social Ministry has launched a petition, while deputies led by Victoria Tolosa Paz have requested discussions with the Senate committees reviewing the proposal.
The bill passed the Chamber of Deputies in November 2024 but still needs Senate approval. It would prohibit online gambling advertising across television, radio and social media, including influencer, athlete and celebrity promotion. It would also restrict sports sponsorships, stadium naming rights and gambling branding on sports clothing and inside venues.
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The proposal would also prohibit welcome bonuses, ban credit-card gambling payments, require robust identity and age checks, and create a national self-exclusion register. These measures are not yet law. The Senate’s procedural motion to prioritise the bill does not guarantee a vote or approval, but any eventual enactment could materially affect acquisition channels, affiliate creative, sponsorship arrangements and payment journeys in Argentina.