Sportsbook technology provider Altenar has appointed Nicolás Seccatore as Sales Manager for Latin America. He will lead commercial expansion across the region, with a focus on partnerships with tier-one operators and major local brands.
Regional experience
Seccatore brings experience in commercial strategy and sportsbook operations. Altenar Sales Director Diego Salas said the appointment would strengthen the supplier’s regional commercial capabilities. Seccatore highlighted the need to understand individual market dynamics, regulatory conditions and each operator’s business goals.
Partner relevance
The appointment signals continued competition among sportsbook suppliers for Latin American operator relationships. Affiliates and operators evaluating technology partners should look beyond regional sales coverage to local licensing support, trading capability, integrations and the supplier’s experience in each target jurisdiction.