Allwyn UK announced a new executive structure on 5 November, with changes taking effect on 1 December. The National Lottery operator will discontinue the roles of Chief Technology Officer, Managing Director of Digital and Chief Strategy and Transformation Officer, redistributing their responsibilities across the business.
New digital and marketing remits
A new Chief Digital Officer will oversee digital products and channels, customer experience, technology, data, platforms, automation and AI, as well as the commercial performance of digital channels. The Chief Marketing Officer will bring together brand, marketing, creative, CRM, communications, product marketing, winners’ services and customer experience. Stephen Taylor is due to join as interim CMO on 17 November.
Departures and transition
CTO Mark Smith will leave but remain as a technology strategy adviser until June 2027. Managing Director of Digital Richard Dawkins is due to leave in December, while Sarah Venning, Chief Strategy and Transformation Officer, will depart at the end of November. For suppliers and marketing partners, the reorganisation changes senior ownership of digital, data and customer acquisition priorities.