The UK Advertising Standards Authority (ASA) upheld a complaint against Recro Ltd, trading as Casumo, over a display advertisement for its Spinumo promotion.
The advert offered wheel spins through daily missions requiring a £50 deposit and £200 in wagering, repeatable up to five times per day.Why the regulator intervened
The ASA accepted that the promotion was opt-in, but found that each additional mission directly incentivised another deposit and wagering cycle. The “daily mission” and “QUEST. SPIN. WIN.” language also framed gambling as a repeatable challenge.
The advert must not appear again in the form challenged. The regulator instructed Casumo to ensure future promotions do not encourage socially irresponsible behaviour or financial harm. The ad was identified through the ASA’s AI-supported Active Ad Monitoring system, a signal for operators reviewing promotional mechanics and creative language.