Platform, which brings online game content to physical slot machines, is now live in Zurich, Pfäffikon, Winterthur and St. Gallen
Swiss Casinos has completed the rollout of ReelLink, its in-house technology for bringing online game content onto the casino floor, across all four of its casinos. The platform is now live at Casino Zurich, Casino Zürichsee in Pfäffikon, Casino Winterthur and Casino St. Gallen, running on 24 machines with a further 17 planned before the end of the year, taking the group total to 41.
ReelLink first went live at Winterthur and Pfäffikon in December 2025 and was extended to Zurich and St. Gallen in July 2026, completing the rollout across the group’s four venues.
The technology separates game content from the physical slot cabinet. Certified online titles can be sent to approved machines in seconds and updated cabinet by cabinet, so a floor can be refreshed at the pace of an online lobby rather than waiting months for a new machine to arrive. It plugs into the casino’s existing management system, leaving player tracking, accounting and regulatory reporting unchanged.
Marcel Tobler, CEO of Swiss Casinos AG, said: “We built ReelLink to change how players experience a casino floor. People now expect the choice and the steady stream of new content they get online, and land-based casinos have to meet that to stay relevant.
“Having it running across all four of our casinos shows the idea holds up in a live environment, not just on paper. From here, we want to build ReelLink out internationally alongside game providers and other operators.”
Because game content is no longer tied to a particular cabinet, casinos can introduce new titles without installing new machines and can draw on a far larger library than any single manufacturer supplies. The system also records how each title performs, giving operators an early read on what is working with guests. On the floor, that wider choice comes with the comfort, service and atmosphere of a physical casino.
Thomas Cavelti, Casino Director at Casino Zürichsee in Pfäffikon, said: “Bringing a new machine onto the floor has always carried a risk, because you commit to the hardware before you know whether players will take to the game. ReelLink takes most of that away. We can put fresh titles in front of guests without buying and swapping cabinets each time, and because we can see how people actually play, we get an early sense of which games are worth backing.”
Deborah Conte Santoro, Managing Director of ReelLink, added: “ReelLink isn’t technology for its own sake – it answers a concrete problem, the content gap between online and the casino floor. Players have grown used to enormous choice and a constant flow of new games online, while the floor has stayed largely fixed. By separating the game from the cabinet, casinos in Switzerland and, in time, elsewhere can run their online and land-based offerings at the same pace. We went live here in December 2025 and have treated that as a starting point, developing the platform further every day since.”