Platform provider and Sunbet expand long-standing partnership amid market-leading performance results
Sunbet, the digital arm of Sun International, has continued investment into its market-leading digital proposition with another contract renewal with long-standing technology partner Bede Gaming.
The renewal announcement follows a further period of strong performance for the South African sports betting brand, which continues to outperform other operators in African online betting markets with a digital foundation powered by Bede’s platform technology.
In its recent H1 2026 financial update, Sun International reported a 36% YoY revenue increase for the digital brand and a 43 per cent overall increase in igaming GGR.
The additional contract renewal extends a nearly ten-year collaboration that has helped drive the operator’s rise to one of South Africa’s leading online betting brands, which has also now expanded into Botswana and Namibia using Bede’s internationally configurable platform solution.
“We have big aspirations for our digital brand, which now operates across three markets and is delivering impressive results,” said Simon Gregory, Sunbet Chief Executive Officer. “Bede has continued to support our ambitions and digital growth year after year, with commendable collaboration and proactivity at all levels of the business. We have a lot to celebrate together, and a lot of exciting work in our roadmap ahead.”
A leading supplier of software to the igaming industry, Bede has supported Sunbet’s ambitions with tailored features and solutions, including integrations with sportsbook provider Kambi and state-of-the-art CRM platform Xtremepush.
“We are very proud of the relationship we have continued to grow and foster with Sunbet,” said Kirsty Stewart, Bede Chief Legal & Client Success Officer. “It’s been rewarding to witness the incredible success that our partner has experienced during our time working together.”