First Look Games, TAG Media and GameOn have launched Studio Leaders, a joint venture designed to help game developers understand and activate their affiliate relationships.
The service combines First Look Games’ affiliate data with TAG Media’s affiliate management and GameOn’s campaigns and content capabilities.Data-led studio growth
First Look Games says its platform tracks more than 55,000 games across a network of over 1,000 affiliate publishers in 79 markets. The partners argue that studios often lack internal resources to monitor where titles are featured, identify commercial opportunities and coordinate affiliate activity.
The joint venture positions affiliate intelligence as a dedicated growth function for suppliers. For affiliates, the launch may create more structured routes to supplier relationships and campaign opportunities, although results will depend on studio adoption and data quality.