Media Troopers’ attendance at NEXTPredict NYC in October shows how it intends to branch out into mainstream media
Media Troopers, the leading digital and acquisition group, is expanding its performance marketing reach by shifting its technology, data, and audience acquisition expertise to focus on a broader range of mainstream media environments.
For Media Troopers, the expansion undermines its approach to providing partners with high-value experiences, whether by optimizing campaigns or by providing audience acquisition support. Now, as digital audiences change how they consume content, it’s more imperative than ever to expand the technology and marketing capabilities developed in the regulated online gambling industry.
With the introduction of prediction markets that overlap with financial markets, politics, sports, entertainment, and news, there is a need to branch into new avenues of marketing acquisition. Media Troopers, therefore, is leveraging its technology and expertise developed across multiple regulated markets to help customers access new audiences while maintaining the same focus on attribution and performance that drives increased customer acquisition.
Media Troopers‘ attendance at NEXTPredict NYC in October will provide a key example of how the company intends to branch out into mainstream media. The conference brings together various groups across prediction markets, gaming, finance, technology, and media, creating a new type of audience.
With that in mind, Media Troopers plans to use its existing technology and media-buying expertise to create new channels that enable customers to access audiences beyond the traditional confines of the gaming industry.
“Media Troopers has spent years understanding where valuable audiences are, how to reach them efficiently, and how to measure performance across highly competitive markets,” said Shmulik Segal, CEO at Media Troopers.
“We are now applying that knowledge, together with our technology and data capabilities, to a much broader media landscape. Mainstream financial, business and news publishers are increasingly relevant acquisition channels for our customers, and we see significant opportunities to bring a performance-driven approach to those environments,” Segal continued.