Kiron strengthens African presence with 20 title SportyBet launch in Africa
Kiron has strengthened its African presence with the launch of 20 titles with SportyBet in Zambia, Kenya, Tanzania, Ghana and Nigeria.
The extensive rollout brings a diverse mix of Kiron content to SportyBet players, spanning football, basketball, horse and greyhound racing, motorsport and additional virtual formats.
Football forms the largest part of the launch, with league and single match experiences covering England, Spain and Italy. The line up also includes fan favourite Soccer Stars and Kiron’s fast format iGOAL football content, alongside Virtual World Cup and Virtual Champions League tournament experiences.
The football portfolio is complemented by a broad racing offering across horse racing, greyhound racing and motorsport.
Together, the 20 title rollout gives SportyBet a varied virtual sports offering that will complement live sporting events with scheduled, quick format entertainment available throughout the day.
Steven Spartinos, Co-CEO at Kiron, said: “Going live with 20 titles in 5 countries from day one is a strong start to our partnership with SportyBet and reflects the breadth of content we can bring to the market. Football is naturally central to the offering, but the strength of this launch is the variety around it. We are bringing together different sports, formats and event types in one portfolio, giving SportyBet players more ways to enjoy virtual sports throughout the day.
“SportyBet has built a significant presence across Africa, and we are pleased to extend our relationship with such a broad portfolio. It gives us a strong foundation to continue growing together in the market.”
Joey Hurtado, Casino Director at SportyBet, said: “We are focused on giving our players a broad and varied sports entertainment experience, and Kiron’s portfolio is a strong addition to our offering. The combination of football, racing, basketball and other virtual formats gives players more choice throughout the day while complementing the live sports already available on our platform.
“We are pleased to have Kiron’s content live and look forward to developing the partnership further.”