Partnership brings together Kerma Games’ exclusive Snoop Dogg gaming rights with BGaming’s proven game development
BGaming has entered into a strategic partnership with Kerma Games, the entertainment-first studio behind a growing portfolio of celebrity-led gaming experiences, centered around BGaming’s hit title Snoop Dogg Dollars.
The agreement marks a new chapter for Snoop Dogg Dollars, bringing together Kerma Games’ exclusive Snoop Dogg gaming rights and broader entertainment-led vision with BGaming’s proven game development, technology and established international distribution network.
Under the initial agreement, BGaming will continue operating and distributing Snoop Dogg Dollars through 2026, with the title now presented as Kerma Games x BGaming. Both companies are already exploring ways to build on this partnership beyond 2026.
Snoop Dogg Dollars has already established itself as a successful title across BGaming’s international operator network. The new partnership builds on that foundation, combining an established product and distribution footprint with Kerma Games’ long-term vision for gaming experiences built around one of the world’s most recognisable entertainment icons.
Kerma Games has quickly become one of the most talked-about new names in iGaming. Built at the intersection of entertainment and gaming, the studio develops memorable gaming experiences around globally recognised talent, including Snoop Dogg, Lil Baby, Sexyy Red and Luka Modrić, with content designed around a simple belief: the industry doesn’t need more games, it needs Games Players Remember.
Snoop Dogg Dollars forms part of a much broader vision for Kerma Games. The company is building a growing Snoop Dogg gaming universe across multiple formats and verticals, alongside a wider portfolio of original and entertainment-led gaming experiences.
Rather than using celebrity purely as a marketing layer, Kerma develops experiences around the personality, culture and audience behind each partnership, creating products designed to stand out in increasingly crowded casino lobbies and give operators genuine differentiation.
The partnership reflects the complementary strengths of both companies: Kerma’s distinctive entertainment IP, creative vision and growing content capabilities, alongside BGaming’s proven game development, technology and international distribution.
Marina Ostrovtsova, CEO of BGaming, said: “Kerma is exactly the kind of partner this industry needs more of: bold, authentic and genuinely connected to the culture their games celebrate. Their celebrity-led portfolio is highly distinctive, and we’re proud to work together to bring these experiences to a wider audience.”
Carson Hubbard, CEO of Kerma Games, said: “Snoop Dogg Dollars is already a proven title, and BGaming deserves a lot of credit for developing the game and building its success across operators and markets.
For us, this partnership is about building on that success. We bring our exclusive relationship with Snoop Dogg and the wider vision we are creating around entertainment-led gaming, while BGaming brings a proven product, strong technology and an established global network.
We believe the strongest partnerships are the ones where both sides bring something genuinely valuable to the table. This is a great example of that, and we’re excited about what we can achieve together.”