High Roller Technologies has announced the commercial launch of ROLR, its real-money prediction markets platform, marking the company’s entry into the US prediction markets sector. The platform is now available to eligible US customers following an invitation-only beta that began on September 15. High Roller expects its prediction markets operations to begin contributing revenue during the fourth quarter of 2026.
“Today’s full commercial launch of our prediction markets platform is a defining milestone for High Roller as we bring ROLR to the public and begin the next phase of our growth,” said Seth Young, Chief Executive Officer of High Roller Technologies.
“Our goal is to make prediction markets accessible and engaging through an intuitive customer experience, and our experience operating real-money consumer platforms provides a strong foundation for building this business.”
ROLR provides access to event-based contracts offered by Crypto.com Derivatives North America (CDNA), allowing eligible customers to trade contracts based on real-world outcomes and manage their positions through a dedicated platform.
The September beta tested the platform’s operational infrastructure and customer experience, including registration, identity verification, geolocation, funding, trading, settlement, withdrawals and customer support.
High Roller is supporting the commercial launch through a series of previously announced marketing and distribution partnerships, including Lines.com, Forever Network and Leverage Game Media.
These partnerships provide access to established digital audiences, with Forever Network reporting more than 20 billion impressions in 2025 and Leverage Game Media generating more than one billion annual views across its channels. SpikeUp Media will also support customer acquisition through performance marketing, drawing on more than 15 years of experience in the sector.
“The commercial launch is the starting point for building lasting customer relationships and growing the ROLR platform,” added Young. “We are supporting the launch with a robust marketing plan designed to introduce ROLR to relevant audiences and convert that interest into active participation. Our priorities are to continually improve the product and execute a disciplined customer-acquisition strategy as we begin generating prediction markets revenue.”
The platform operates through High Roller’s wholly owned subsidiary, ROLR US LLC, which is a member of the National Futures Association and a registered guaranteed introducing broker. Customer accounts are carried by Crypto.com FCM, while ROLR US LLC does not hold customer funds.
ROLR incorporates technology supplied through High Roller’s exclusive licensing and development agreement with mrkts.com, including connectivity to Crypto.com services and CDNA, alongside payments and compliance functionality. High Roller retains ownership of the customer-facing application and control over its product development roadmap.
ROLR is currently accessible through desktop and mobile browsers at ROLR.com, with dedicated iOS and Android applications planned, subject to app store approval. Access and contract availability remain subject to eligibility requirements and geographic restrictions.