GR8_TECH is set to use the SBC Summit as a platform to present its newest product, GREAT_WHITE LABEL.
The newest edition to its portfolio offers operators a route to market in just three weeks, with 99.99% uptime and breakeven within the first year being proven in live Latam operations.
Attendees at the flagship event in Lisbon at the end of the month will be able to view GREAT_WHITE LABEL in action as the Cyprus-headquartered business takes it to the exhibition floor.
“We want to deliver value to our partners as quickly as possible, and GREAT_WHITE LABEL is doing just that,” said Iryna Zabolotna, Head of Managed Services at GR8_TECH, who is said to have played a key part in the creation of the new solution.
“Our experience in the LATAM market is encapsulated in this solution, allowing us to be very confident about the launch and break-even timelines.”
GR8_TECH building on recent sportsbook improvements
The news comes off the back of GR8_TECH’s focus on improving its sportsbook product for operators.
Last month, it launched Managed Trading Services (MTS) for sportsbook operators.
That followed the onboarding of José Mourinho as a brand ambassador in March, which preceded what would have been an especially busy period this summer due to the 2026 FIFA World Cup across the US, Canada and Mexico.
Before that tournament, the business rolled out a major upgrade to its ULTIM8 Sportsbook, improving the entirety of GR8 Tech’s flagship sportsbook product.
The addition of GREAT_WHITE LABEL adds to the company’s portfolio, which already includes products such as the GREAT_TURNKEY and GREAT_CRYPTO TURNKEY solutions, as well as GREAT_SPORTSBOOK, and GREAT_CASINO AGGREGATION.
Want to discover the latest developments in player engagement on digital platforms? Get yourself to the Digital Marketing & CRM Academy at SBC Summit Lisbon on Tuesday 29 September. Get yourself an Education+ pass by visiting https://sbcevents.com/sbc-summit/player-experience-academy/