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Better Collective cuts up to 85 jobs as COO exits

The affiliate group reportedly laid off 75–85 employees in late October, while COO Sofie Ejlersen and other senior staff have left or are preparing to depart.

November 12, 2026 3 min read

Better Collective has reportedly made between 75 and 85 roles redundant worldwide, according to NEXT.io.

The cuts took place at the end of October and affected employees across several locations, including its London office.

Leadership changes

The report says chief operating officer Sofie Ejlersen left in October, while senior business development directors Guy Harding and Gloria Cereda have also departed. SVP of technology Riley Bryant is expected to leave at the end of November. The company is in a quiet period ahead of its Q3 results, scheduled for 18 November.

The changes follow a difficult year for affiliates, with higher taxes in mature markets and Brazil’s abrupt betting suspension weighing on revenue expectations. The reported job reductions and executive exits point to continued cost discipline across the affiliate sector.

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