BETBY has expanded its reach in Poland just a few weeks after launching in the country, one of the biggest gambling sectors in the Central and Eastern Europe (CEE) region.
The company set up shop in Poland in mid-September 2026 via a deal with local bookmaker Betters. It has followed this up with a partnership with Lebull Poland, the local domain of Portuguese iGaming multinational Lebull.
Lebull.pl will utilise BETBY’s sportsbook proposition, including event and market coverage, in-house trading, and the Betby Games esports product – one of its core products and routinely cited as a revenue generator in its quarterly earnings statements.
Stefanos Karakidis, Director of Business Development at BETBY, said: “The partnership with Lebull marks a significant milestone for BETBY and highlights the versatility of our sportsbook technology.
“We are delighted to support such an important part of the betting operation of a well-established and respected brand within the industry.
“The managed trading services component is especially important to this partnership. With our dedicated trading team, 24/7 risk management, AI-driven solutions and extensive operational expertise, we can provide Lebull with support that extends well beyond the technology itself.”
BETBY added that it will assist Lebull with tailoring content more closely to the preference of Polish players. It also believes that its esports product will fill seasonal gaps in between popular sports seasons, such as football, handball and basketball.
Konrad Łabudek, CEO at Lebull, said: “For us, maintaining a familiar and consistent player experience was a key priority, while also strengthening the quality and capabilities behind our sportsbook.
“BETBY gives us both, combining a high-quality product with advanced features, flexible functionalities and strong operational expertise across trading and risk management.
“Equally important is the depth and quality of BETBY’s betting content, which gives us more opportunities to deliver a compelling and differentiated offering to our players. We see this partnership as an important step in further developing the Lebull sportsbook and strengthening our position in Poland.”