Gambling companies large and small are dealing with the increasing costs of compliance, with major operators like bet365 looking for outside help.
The online betting giant has struck a deal with Solas Compliance, a marketing compliance platform which utilises AI solutions to support firms in highly regulated industries.
Marketing is an area of the modern betting business which has found itself under a particularly bright regulatory spotlight, one easily seen in some of bet365’s markets.
Its home market of the UK has seen marketing heavily scrutinised over the past couple of years, with policymakers recently reiterating a call for a total ban on gambling advertising, while in Australia the government is introducing a wide ranging package of reforms.
“We’re delighted to be partnering with Solas Compliance,” said Nathan Dale, Head of Marketing Compliance at bet365.
“As a global business, it’s essential that our award-winning marketing activity meets the highest compliance standards in every market we operate in, and that responsible marketing remains central to everything we do.
“Solas Compliance’s expertise and reputation made them a natural choice as a partner, and we look forward to working closely with their team.”
For Solas Compliance, a London-headquartered company, the deal has been praised as a “major step” as it looks to expand its relationships with key industry stakeholders.
With operators under pressure to ensure compliance is top priority, as seen by recent sanctions in the UK, the company may find its services being in further demand.
“Since my days at Flutter, bet365 have always stood out as one of the great brands, excelling in every aspect of what they do,” said Neil Dillon, Chief Executive Officer and founder of Solas Compliance.
“Partnering with them now means a great deal to us at Solas Compliance. bet365 is one of the most respected operators anywhere in the world, and working with a business of that scale and stature is a real testament to the standard of compliance support we provide.
“Responsible marketing is at the heart of what we do, and we’re proud to partner with a company that shares that same commitment. We’re looking forward to building a strong, long-term relationship together.”